I never get emails letting me know about the results of contests I enter (and I enter a lot, trust me). This was a nice surprise! Mad props to Urban Outfitters for not only letting me know I didn't win (ahem, I have a tendancy to keep thinking I juuuust might still have a chance), but also giving me a consolation prize! Yippee!
And I'm thinking you can take in the benefit of this, too. Even if you're a winner. :)